Goal: Create an immersive, user-friendly culinary platform celebrating cultural heritage, designed to foster emotional connections through storytelling and engaging visuals.
Many culinary websites lack emotional depth and cultural storytelling, making it difficult for users to connect with the heritage and emotions behind the food. The goal was to design a platform that combines tradition with modern usability, led by Chef Maja (@gotvimesomaja).
Focus on storytelling, visual appeal, and intuitive navigation. Emphasize minimalism with rich imagery and emotional resonance.
Search Functionality with Emotionally-Driven Categories: (e.g., “Cooking as a Form of Love”). This allowed users to find recipes based on their mood or desired experience.
Results of focus group: 91% of participants felt the site conveyed a sense of quality and a desire to purchase. The clean, clear, and modern look was well-received. Users particularly appreciated the emotionally-driven search categories and the social media-inspired layout.
This project reinforced the importance of blending cultural storytelling with a minimalist design to create a meaningful user experience. The focus on upfront showcase ensures visitors immediately understand the platform’s value.
Interested in creating a compelling digital experience? Contact me or explore more of my projects below!