Macedonian Opera and Ballet – MOB

Macedonian opera and ballet UX/UI case study, Product design case study
Redesigned MOB website

Goal: Redesign the Macedonian Opera and Ballet (MOB) website to strengthen the brand, enhance user experience, and showcase its unique cultural identity.

The Challenge

The existing MOB website needed a more modern, intuitive design that reflected its prestigious status and made it easier for users to access content. The challenge was to blend rich content with simple navigation and a strong brand identity.

The Solution
  • Deep research on renowned opera houses and indirect competitors.
MOB Deep research

 

  • Unique Form Element – Reinforcement of the brand identity through unique architectural elements.
MOB brand identity

 

  • Focus on a simple, intuitive and elegant design system
MOB brand identity elements
Design Highlights
  • Showcasing the unique form and story of the brand.

Landing page

Landing page MOB

Event – Majski operski veceri (MOV) 

MOV

 

  • Clear Navigation
MOB calendar

 

  • Storytelling Integration
MOB event

 

  • Gift Voucher – Designed and made the gift voucher to be sold in store and online
MOB Gift Voucher
Impact
  • Elevated brand recognition and visibility.
  • Improved user experience with easy navigation and intuitive design.
  • A modern and elegant design that reflects the MOB’s prestige.
Learnings

The redesign demonstrated the power of blending rich cultural content with modern design principles. By focusing on user needs and brand identity, the new Macedonian Opera and Ballet website effectively showcases the opera’s unique offerings and improves the user experience.

Interested in creating a compelling digital experience? Contact me or explore more of my projects below!