Goal: Create a marketing strategy and key visual for Popova Kula winery to promote their wines in France.
Introduce Macedonian wines to the French market in an appealing way. Convey quality and a unique tasting experience.
Slogan – “You are Louis XIV, Taste Selected Flavors”.
Visual – A poster combining elements the French appreciate, paired with Macedonian wine.
Strategy – A blend of French luxury, with Macedonian authenticity, a must-try experience
Capturing the attention of the market Successfully communicating a unique tasting that must be had.
This project highlighted the power of cultural fusion in marketing. Successfully introducing a new product requires understanding the target market and blending it with local elements.
Interested in creating a compelling digital experience? Contact me or explore more of my projects below!