Larger.world

Redesigned Larger.World's Unlearning SaaS Platform

Goal: Redesign The Larger.World Website To Enhance User Engagement, Brand Identity, And Platform Usability, Focusing On Cultivating A Growth Mindset.

The Challenge

The existing Larger.World website lacked clear navigation, strong brand identity, and engaging content, hindering user experience and growth. The aim was to create a cohesive visual experience that promotes the platform’s mission.

The Solution

A comprehensive redesign focusing on:

Simplified Navigation – A fixed menu simplifies navigation and reinforces the brand. Icons replace text for clearer use. Active login speeds up access significantly.

Brand Identity – Rounded button shapes inspired by the logo.

User Engagement – Social proof section, new content formats (videos, audio, articles).

Design Highlights

Membership Section – Pricing restructured using psychological principles. Showing the highest price first encourages upsells. This influences purchasing decisions effectively.

Visual Storytelling – A key visual illustration depicted the essence of “unlearning” as a transformative journey. The imagery conveyed: “You uncover, go ‘back,’ and evolve.” This resonated with users on a deeper level, emphasizing personal growth.

Impact

Enhanced Brand Identity – Consistent design elements reinforce Larger.World’s brand.
Improved User Engagement – Dynamic content and social proof foster community.
Clear Navigation – Simplified movement and accessibility for users.

before

After

Learnings

The redesign aligned visuals with brand values. Focused on clear navigation and engaging content. The new design promotes a growth mindset. It also effectively improves the user experience.

Media Article

“Redesigned by Breaking the Rules”

Interested in creating a compelling digital experience? Contact me or explore more of my projects below!