Goal: FILIA Apartments sought a compelling brand identity. They also needed a distinctive visual presence. This was for their Halkidiki, Greece accommodations. The property is located by tranquil Sahara beach. The goal was to communicate comfort and relaxation. Authentic Greek hospitality was also key to inviting guests to an unforgettable escape.
Based on the strategic foundation, a visual identity system was developed to convey the brand’s unique promise.
The FILIA Apartments logo is designed to be both modern and evocative of its natural, welcoming environment.
A key element is the stylized inverted ‘A’ in “FILIA.” This unique letterform is subtly crafted to evoke:
Primary Color: Blue
The selection of this specific shade of deep blue is deliberate. It represents the tranquility of the Mediterranean sea and sky, fostering feelings of relaxation, trust, security, and high quality – all central to the FILIA Apartments brand promise.
The FILIA Apartments brand identity and logo highlight that a strong strategic foundation, built on clear vision and values, is crucial for effective branding. A distinctive visual identity, encompassing logo and color, is vital for differentiation and creating an emotional connection with the target audience. Ultimately, clear positioning and authenticity ensure the brand resonates deeply, delivering on its promise of an unforgettable, comfortable experience.
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