J.Crew

J.Crew adv
Developed a digital art & Logo Exploration

Goal: Develop a digital art piece and logo concepts for J.Crew Home that reflect brand identity and target audience.

The Challenge

J.Crew Home required a visual identity that:

  • Aligned with the established J.Crew brand.
  • Evoked a sense of belonging, comfort, and quality.
  • Translated effectively across digital platforms.
The Solution

Symbolism – Using elements like walls, roofs, and stars to represent core values.
Typography – Experimenting with typefaces that convey elegance and modernity.

J.Crew Logo home design thinking process
Design Highlights
  •  Use a clean symbols to convey belonging, comfort, and quality.
  • Refined typography that aligns with the J.Crew aesthetic.
J.Crew Logo home
  • Imagery – Creating digital art that embodies the J.Crew Home aesthetic.
  • Black, white and gray imagery to fit the target audience
J.Crew adv
Learnings

Brand extensions require deep understanding. Symbolism conveys complex values effectively. Thoughtful typography is key for brand recognition. Visual storytelling strengthens the audience connection.

Interested in creating a compelling digital experience? Contact me or explore more of my projects below!