Swisslion – Choco banana

Redesigning Swisslion - Choco banana
Package design

Goal: Redesign the packaging for Swisslion Choco Banana to enhance its appeal, convey brand identity, and add an emotional element through storytelling.

The Challenge

The existing packaging needed to:

  • Attract consumer attention
  • Convey brand identity
  • Enhance the customer experience
  • Add an emotional appeal
The Solution

The redesign focused on:

  • Illustration –Featuring an astronaut on the moon to spark curiosity and imagination.
  • Texture – Using the moon’s texture to reflect the creamy banana filling.
  • Conical Package – Creating a unique, eye-catching shape with a cap.
  • Storytelling  – Ten space facts to find, one inside each cap!
Design thinking process Swisslion - Choco banana
Design Highlights
  • The texture of the design reflecting the actual product
  • The storytelling element
  • A playful presentation of the astronaut that attracts the brand
Redesigning Swisslion - Choco banana
Impact
  • Creation of a unique package design that is recognizable
  • Improved packaging appeal
Learnings

This project emphasized storytelling’s power in packaging. A playful design and space facts transformed a product into an experience. The shape and texture enhanced appeal, elevating the brand for consumers.

Interested in creating a compelling digital experience? Contact me or explore more of my projects below!