I’m Pavlinka Sandev

About Me

Pavlina Gjorgievski Sandev, UX/UI & Product Designer | Visual Storyteller | Marketing Consultant

great design simplifies a very complicated world

Philosophy

Less is more. Focused elements keep your message clear and engaging.
They capture attention and motivate action effectively.
Simplicity guides clients smoothly toward your goals. It boosts engagement and increases conversions naturally.

Transforming Curiosity into Mastery

Experience

2018 -
UX/UI & Product designer |  visual storyteller
 

– Тransformed user interfaces for 20+ mobile apps and websites, boosting user engagement by 45%.
– Reduced user anxiety during onboarding, which elevated client conversion rates by 30% and enriched the user experience.
– Turned complex data into a story people could trust that boosted brand visibility and driven new lead generation.
– Provided actionable insights through the development of comprehensive UX research strategies that revealed unique, valuable solutions aligned with user needs.
– Helped customers feel confident about their purchase that enhanced overall user satisfaction by 90% (focus groups). 
– Developed strategic marketing initiatives that played a key role in the successful launch of four product lines: Filia Apartments, Boomerang, and the International Organization.

2018 - 2013
marketing manager

– Developed, implemented, and coordinated marketing research to inform the corporate rebranding strategy.
– Conceptualized rebranding process, designed on-brand visual elements.
– Developed and designed a new promotional campaign by bundling products together, increasing sales revenue by 15%.
– Directed the launch of 8 new strong product lines (Thales, Sophos, EnGenius, Sauter, Lande, Olympia Electronics, Robotina, Nakivo) from concept to launch with guidance from brands.
– Developed and revamped advertisements for local and international businesses.

2013 - 2007
MARKETING Specialist

– Worked with editorial, product marketing, social and creative teams to design marketing materials including video assets, which improved ad performance by 30%. 
– Built and designed a robust brand awareness campaign through conferences and seminars and webinars, leading to an increase in inbound leads of 40% year over year.
– Built out a culture of robust data collection and A/B testing to iteratively improve campaign performance, resulting in an average improvement of 60% from campaign start to end.
– Identified vendors who were unforeseen, leading to a 25% reduction in costs.
– Developed and executed a newsletter strategy, generating new leads.

Knowledge is everything

My Skills

01.

UX/UI DESIGN

Designing products and services that provide meaningful, user-focused experiences.
This includes branding, usability, and effective visual design.

02.

product design

Developing and refining solutions to meet market needs.
Solving user problems to delight customers.
Supporting business objectives through effective product design.

03.

STORYTELLER

Creating engaging narratives that connect audiences.
Communicating core values with authenticity.
Building emotional bonds through impactful storytelling

Learn, Grow, Evolve

Education

2024 - 2023

Academy of UX/UI Design & AI

2023

Course for Digital Marketing

2022 - 2021

Academy of Graphic Design

2010 - 2005

MSc in Marketing

2005 - 2000

Bachelor of Economics - Marketing

My Joys

Books

A passionate lover of books, finding joy and inspiration in every story, page, and new world explored.

Travel

An avid traveler, exploring new places to gain fresh perspectives and embrace diverse cultures.

LEARNING

A dedicated learner, always seeking new knowledge and growth through curiosity and continuous education.

JOGGING

An enthusiastic jogger, finding clarity and energy through regular movement and outdoor adventure.